Ajwa Strategy was founded by seasoned operators, not career consultants. We’ve built companies, led turnarounds, scaled schools, launched products, overhauled operations, and worked inside some of the toughest and most dynamic environments — from early‑stage startups to regulated sectors and complex family enterprises.
We know what works because we’ve used it ourselves. That’s what sets us apart. We combine strategic clarity, cultural intelligence, and real‑world execution to help organizations of all sizes — in the Gulf and beyond — move faster, think sharper, and grow smarter.
Ajwa is powered by a network of practitioners with deep domain expertise — from procurement and finance to education and people strategy. At the center are co‑founders Alex Barreto and Dr. Ayesha Shaikh, who together bring over five decades of leadership in digital transformation, business design, education reform, and organizational development.
Their proprietary Trio Framework System anchors our approach:
“We don’t deliver presentations. We deliver systems that stick.” — Alex Barreto
Design and refine strategic direction and operating models tailored to your context.
Enable schools to innovate and scale effectively, from curriculum to accreditation.
Craft organizational structures and people strategies that foster performance and alignment.
Optimize sourcing, supply chain, and vendor relationships to drive efficiency.
Turn numbers into narratives and models that drive decisions.
Align your digital roadmap and data strategy with your overall business goals.
Founder | Digital Strategy, Product, Business Design
30 years in digital transformation, product leadership, and innovation. Creator of the Trio Framework System.
HR & Ops Strategist | Org Design, Performance
Expert in people strategy and HR transformation across sectors. Co‑founder of Ajwa.
Education Consultant | Curriculum & School Reform
Leads international school reform and accreditation across the Middle East, Africa, and Asia.
School Development Specialist | Startups, Curriculum, Accreditation
Veteran global school director, leading school launches and improvements in complex regions.
Procurement & Cost Optimization Specialist
Expert in vendor negotiations, sourcing, logistics, and operational cost efficiency.
CFO | Commercial Finance & Storytelling
Bridges finance with business storytelling. Specializes in pricing, investor reporting, and strategic modeling.
Fintech & Digital Transformation Advisor
Former banker and SaaS executive. Specialist in risk, finance tech, and go‑to‑market strategy.
Email us at hello@ajwastrategy.com
Based in Kuwait, we serve the Gulf and beyond.