Gulf & Beyond · Strategy & Execution
Driven by Values. Designed for Impact.
We are a consultancy built by seasoned operators delivering real-world strategies and execution for clients in the Gulf and beyond.
Let's Work TogetherAjwa Strategy was founded by seasoned operators, not career consultants. We've built companies, led turnarounds, scaled schools, launched products, overhauled operations, and worked inside some of the toughest and most dynamic environments — from early-stage startups to regulated sectors and complex family enterprises.
"We don't deliver presentations. We deliver systems that stick."— Alex Barreto, Founder
We focus on what's implementable, not just what looks good on slides.
Strategy must reflect your market, your people, your values.
We bring you systems and tools we've actually used in the field.
Three interlocking frameworks distilled from three decades of real-world operator experience, grounded in Islamic values and modern product thinking.
Aligning vision, culture, and strategic priorities. The operating system for founders and leadership teams.
Designing resilient, scalable operations. People, process, and technology in service of execution.
Building businesses that are profitable by intention, not by luck. Commercial clarity from the ground up.
Deep discovery — your people, your processes, your real constraints.
Strategy grounded in context. No templates lifted from other markets.
Systems, tools, and structures that your team can own and operate.
We don't create dependency. We leave capability behind.
30 years in digital transformation, product leadership, and innovation. Creator of the Trio Framework System.
LinkedInExpert in people strategy and HR transformation across sectors. Co-founder of Ajwa.
LinkedInLeads international school reform and accreditation across the Middle East, Africa, and Asia.
LinkedInFormer banker and SaaS executive. Specialist in risk, finance tech, and go-to-market strategy.
LinkedInExpert in vendor negotiations, sourcing, logistics, and operational cost efficiency.
LinkedInBridges finance with business storytelling. Specializes in pricing, investor reporting, and strategic modeling.
LinkedIn